Thinking out loud
Practical observations on marketing leadership, AI, global teams, demand generation, trust, and reputation, from someone who has actually done the work.
A system migration exposed gaps in lead tracking, source data, and attribution. What rebuilding the measurement process taught me about understanding the complete customer journey.
Read articleFrom market research and early influencer marketing to global operations and email, what two decades in the industry taught me about audiences, trust, and knowing the work.
Read articleA Google Business Profile case study about category changes, local signals, directories, reviews, and the work required to help Google understand a business correctly.
Read articleDeliverability, sender reputation, segmentation, and the technical details that determine whether a strong email program actually reaches its audience.
Read articlePeople increasingly form opinions about a company before they ever speak with anyone. What search results, reviews, AI answers, and online consistency now communicate about trust.
Read articleAI can accelerate the work. It cannot replace the judgment, context, pattern recognition, and accountability that come from years of actually doing it.
Read articleCommunication styles are not universal. Lessons from living and working across cultures, and what they changed about the way I lead global teams.
Read articleThe era of treating reach and engagement as outcomes is fading. Influencer programs increasingly have to demonstrate relevance, credibility, and measurable business impact.
Read articleA thoughtful personal website gives decision-makers context that a resume and LinkedIn profile cannot, and helps establish credibility before the first conversation.
Read articleWhether you need fractional marketing leadership or help with a specific challenge, let's talk.