Marketing & Recruitment Audits | Julieta Alvarado

Strategic Audits · Clear Priorities · Practical Action Plans

Find What Is Holding
Your Growth Back

Focused audits for organizations that need an experienced, independent view of their marketing, recruiting, search visibility, automation, and candidate experience. You receive clear findings, prioritized recommendations, and a practical path forward.

Audit Services

Each engagement has a defined scope and a clear deliverable. You are buying experienced analysis and a prioritized plan, not an open-ended consulting commitment.

Career Site SEO Audit

Identify technical, structural, and content issues limiting the visibility and performance of your career site and job pages.

  • Technical and on-page SEO review
  • Job-page indexing and expiration strategy
  • Internal linking and content architecture
  • Search visibility opportunities
Ask about this audit →

AI Search Visibility Audit

Assess how clearly your organization, expertise, products, and services can be understood and surfaced by AI-powered search experiences.

  • Entity and brand signal review
  • Content authority and answer readiness
  • Structured data and technical signals
  • Recommendations for AI visibility
Ask about this audit →

Candidate Experience Audit

Review the candidate journey from first impression through application and follow-up to uncover confusion, drop-off points, and missed engagement opportunities.

  • Discovery-to-application journey
  • Messaging and content clarity
  • Forms, calls to action, and usability
  • Email and SMS touchpoint review
Ask about this audit →

Marketing Automation Audit

Evaluate how your automation, CRM, forms, data fields, lead routing, nurture programs, and reporting work together.

  • Platform and workflow review
  • Data quality and field mapping
  • Lifecycle and nurture assessment
  • Reporting and attribution gaps
Ask about this audit →

Content & SEO Audit

Determine which content supports your goals, where important topics are missing, and how your site can build stronger organic visibility.

  • Content inventory and performance review
  • Topic and keyword opportunities
  • Content quality and search intent
  • Editorial priorities and roadmap
Ask about this audit →

Google Business Profile Audit

Strengthen the local and brand signals that help customers and candidates find, understand, and trust your organization in Google Search and Maps.

  • Categories, services, and profile completeness
  • NAP and directory consistency
  • Review and reputation signals
  • Local visibility recommendations
Ask about this audit →

Employer Brand Audit

Assess how consistently and credibly your organization communicates its employee value proposition across the candidate experience.

  • Employer brand positioning
  • Career-site messaging and proof points
  • Social and review-site presence
  • Competitive brand comparison
Ask about this audit →

Custom Strategic Audit

For organizations with a problem that crosses several disciplines, I can build a focused audit around the specific decision, platform, campaign, or growth challenge.

  • Custom scope and success criteria
  • Independent strategic assessment
  • Prioritized recommendations
  • Clear implementation roadmap
Discuss a custom audit →

How It Works

A straightforward process with no mystery meetings, interpretive dance, or 80-slide deck that never gets opened again.

01

Define the Scope

We confirm the business question, goals, access requirements, deliverables, and timeline.

02

Complete the Review

I examine the relevant platforms, pages, workflows, content, data, and customer or candidate touchpoints.

03

Prioritize Findings

Issues and opportunities are ranked by impact, urgency, effort, and business value.

04

Deliver the Roadmap

You receive a clear report, recommendations, and a walkthrough so your team knows what to do next.

Not sure which audit you need?

Share what you are trying to improve, what feels stuck, or what decision your team needs to make. I will recommend the most useful starting point.

Tell me what is happening

Get in Touch

Interested in an audit or a custom strategic review? Let’s connect.