Marketing Consulting Services | Julieta Alvarado

Areas of focus

Strategic Marketing Leadership

Building or rebuilding a marketing function from the ground up. This covers team structure, budget allocation, roadmap development, and making sure marketing is connected to what the business actually needs.

Team Development Growth Planning Brand Strategy

Demand Generation & Growth

Full-funnel programs that generate real pipeline. From ICP definition and channel strategy through lead capture, nurture, and sales handoff. Built on data, not guesswork.

Lead Generation Paid Media Performance Marketing

AI & Marketing Automation

Practical AI implementation that makes your team faster without losing the human judgment that matters. Workflow automation, AI content ops, and prompt development built around your actual processes.

AI Implementation Workflow Automation Prompt Engineering

Email & Lifecycle Marketing

CRM strategy, nurture sequences, customer journeys, and newsletters that people actually open. Built on behavioral triggers and tested copy, not spray-and-pray blasts.

CRM Strategy Nurture Programs Lifecycle Campaigns

International Marketing

Go-to-market strategy for companies expanding into new regions. Multilingual content, cultural adaptation, local channel strategy, and the operational infrastructure to support it — built from a decade of doing this across Europe, APAC, and Latin America.

Global GTM Multilingual Content Market Entry

Marketing Audits

An honest look at what's working, what isn't, and where the gaps are. Covers attribution, channel performance, team structure, tech stack, and spend allocation. Delivered as a clear executive report with prioritized recommendations.

Attribution Channel Analysis Tech Stack Review

Industries I know well

SaaS

B2B and B2C software, product-led and sales-led growth models.

MarTech

Marketing technology platforms, influencer tools, and automation software.

FinTech

Financial services, consumer lending, and insurance verticals.

Media & Publishing

Digital media networks, content platforms, and ad-supported businesses.

How it works

01

Intro call

We spend 30 minutes understanding your situation, what you need, and whether there's a genuine fit.

02

Proposal

If it makes sense, I put together a clear scope, timeline, and engagement structure.

03

Kickoff

We get into the work quickly. No long onboarding processes — I ramp fast and start adding value in week one.

04

Ongoing

Regular check-ins, transparent reporting, and a direct line of communication throughout the engagement.

Ready to talk?

Whether you're looking for fractional marketing leadership, help with a specific project, or just want to think something through — reach out and let's have a conversation.