What I offer
Whether you need a senior marketing leader embedded in your team or strategic guidance on a specific challenge, I work with companies that are serious about growing revenue and building marketing that actually performs.
Senior marketing leadership without the full-time overhead. I embed with your team, own the strategy, and drive execution — typically 2 to 3 days a week. Good fit for Series A through C companies that need a real marketing leader but aren't ready for a full-time VP hire.
Focused engagements around a specific problem — a rebrand, a go-to-market launch, a demand gen overhaul, or an audit of what's working and what isn't. Defined scope, defined timeline, clear deliverables.
Building or rebuilding a marketing function from the ground up. This covers team structure, budget allocation, roadmap development, and making sure marketing is connected to what the business actually needs.
Full-funnel programs that generate real pipeline. From ICP definition and channel strategy through lead capture, nurture, and sales handoff. Built on data, not guesswork.
Practical AI implementation that makes your team faster without losing the human judgment that matters. Workflow automation, AI content ops, and prompt development built around your actual processes.
CRM strategy, nurture sequences, customer journeys, and newsletters that people actually open. Built on behavioral triggers and tested copy, not spray-and-pray blasts.
Go-to-market strategy for companies expanding into new regions. Multilingual content, cultural adaptation, local channel strategy, and the operational infrastructure to support it — built from a decade of doing this across Europe, APAC, and Latin America.
An honest look at what's working, what isn't, and where the gaps are. Covers attribution, channel performance, team structure, tech stack, and spend allocation. Delivered as a clear executive report with prioritized recommendations.
Most companies have no idea how they show up in AI-generated search experiences. When a prospect asks ChatGPT, Copilot, or Google AI Overviews about a company in your space, the answer is shaped by everything those systems can find about you across the web. This service fixes the gaps.
I audit and optimize your brand presence across the full digital ecosystem — Google Business Profiles, Bing Places, Apple Business Connect, Trustpilot, Clutch, Crunchbase, Comparably, industry directories, and more. I standardize your entity information, strengthen trust signals, build reputation infrastructure, and develop AI-friendly content that expands your topical authority. The result is a brand that AI systems understand, trust, and recommend.
Led an end-to-end AI Visibility and Brand Authority initiative for a national staffing company looking to improve how they showed up across search engines, AI-powered platforms, and third-party discovery sites.
Work included business entity optimization across Google, Bing, Apple, Trustpilot, Clutch, Crunchbase, Comparably, and 80+ directories. Developed reputation infrastructure, fraud prevention content, and an AI-ready thought leadership program to expand topical authority and improve how AI systems understand and represent the brand.
B2B and B2C software, product-led and sales-led growth models.
Marketing technology platforms, influencer tools, and automation software.
Lead generation including credit products, consumer lending, insurance, and military financial benefits programs.
Digital media networks, content platforms, and ad-supported businesses.
We spend 30 minutes understanding your situation, what you need, and whether there's a genuine fit.
If it makes sense, I put together a clear scope, timeline, and engagement structure.
We get into the work quickly. No long onboarding processes — I ramp fast and start adding value in week one.
Regular check-ins, transparent reporting, and a direct line of communication throughout the engagement.
Whether you're looking for fractional marketing leadership, help with a specific project, or just want to think something through — reach out and let's have a conversation.